In 2002 company President Dominick Martinetti, was unable to find a disc storage solution he felt was suitable for his personal collection, so he developed the idea for the SLAPPA HardBody PRO disc cases and had a factory make a few units for his personal use. Dominick showed his new cases to a few friends and based on their enthusiastic reaction he then realized he had a product others wanted. In June of 2003 SLAPPA was launched into the market and that started a journey where the brand has clearly established itself as a uniquely innovative and highly acclaimed. SLAPPA designed and received a patent for the revolutionary d2 pocket system, then scored another patent with its d2i slide-n-lock pages, enabling each page “square” to attach and separate from one another, providing the most flexible disc storage system on the market. SLAPPA’s HardBody PRO line of CD and DVD disc storage cases have won countless awards and have repeatedly been recognized as the best disc storage system in the market.

In 2005 SLAPPA then set its sights on building the ultimate laptop backpacks and cases, and launched its Velocity Spyder laptop backpack and its HardBody PRO Laptop cases. The company found immediate success amongst travelers and gamers who wanted serious protection and unique styling for their laptops.